Sustainable Packaging:
Reducing Single-Use Plastics for Kanniston Leipomo
Kanniston Leipomo aimed to reduce its use of single-use plastics, responding to a trend where customers preferred non-plastic packaging. To achieve this, we developed straightforward cardboard packaging that significantly reduces plastic use. Although this new packaging doesn't display the product as clearly as the previous plastic versions, customers appreciated its fresh design and were pleased with the change. The packaging's appearance is also noticeable in retail spaces, where its simple yet eye-catching colours make it stand out, differentiating it from competitors. This initiative highlights the bakery's commitment to environmental friendliness and its consideration of customer preferences.
“Thank you so much for the wonderful collaboration over the years. You created truly beautiful packaging and developed a clear packaging style and colour palette that we are proud of. It is a pleasure to sell our products when they are presented in packaging worthy of them. The Runeberg torte packaging in particular continues to delight people year after year, it feels like a beautifully wrapped gift box.”
Kirsi Jääskeläinen
Sales Director, Kanniston Leipomo
Sales Director, Kanniston Leipomo
From the first drafts to the final product
Final Design
Final version
The same packaging design was intended to work for gingerbread as well
Early prototype
